iMedia Connection: Hong Kong’s Digital Potential
Hong Kong’s Digital Potential
November 30, 2004
By Elizabeth M. LloydStatistics point to Hong Kong being a leading digital city in the globally connected world.
Having just returned from one of my favorite places in the world, Hong Kong, I cannot help but think about the enormous opportunity it has for the online marketing industry. Hong Kong is poised as a leading digital city in the globally connected world. Upon reading the following statistics, you’ll see why.
Hong Kong’s total population is 6,727,900. Of this total population, 4,878,713 are Internet users; that is 72.5 percent of Internet penetration, according to Nielsen NetRatings. What is truly more amazing is that a mere four years ago, the Internet population was 2,283,000, signifying a growth rate of 113.7 percent from 2000 to 2004.